Just got in from the gym and switching the TV on I just caught the end of the new IKEA advert. Of course I didn't know it was for IKEA when it captured my attention. The lights, they are so pretty. Like glow worms and fairies in a woods, table lamps, floor lamps and light bulbs hang in the trees and line the floor of a forest.
What also caught my eye is that it is very similar (some could argue a direct recreation) to Rune Guneriussen's work which I wrote about for Phaidon back in the day (2011). Read what I had to say about his work here
|Rune Guneriussen, An upward displacement (2010)|
Take a look at the full ad below