It cannot be helped that on seeing Will Cotton's name images of cotton wool, fresh sheets or candy floss will pop into your head; and this is not only because of his surname.
One such woman is Katy Perry, in an image he painted for Perry's album, Teenage Dream in 2010 which led to Cotton art directing the music video for the single California Gurls. Using his paintings as inspiration for many of the scenes, Cotton created original props and sets for the video including the 3D Candy Land board game.
Now where's the nearest fun fair? I fancy some candy floss.
Images sourced willcotton.com