Thursday, November 24, 2011
Time to buy a new sofa
I've been looking for a new sofa to match an existing IKEA sofa we have for the last month or so and this week I managed to get a bargain one from everyone's favourite market place, Gumtree. Turns out there's quite the cottage industry for Karlstad. Enough about that though, I wanted to draw your attention to IKEA's new adverts which popped up whilst I was making my sofa search.
Creative design agency Forsman & Bodenfors - also responsible for IKEA's graphical cookbook Homemade is Best - have created three new television commercials to advertise how versatile IKEA's sofas are. Each of the very different characters make it look like their lives around the single sofas proving that IKEA really can do furniture for everyone.