The design of the new Womens Designer Galleries in Selfridges is described as "fashion meets architecture" but with the release of The Film Project the phrase "when fashion meets art" could easily be applied. These fashion films - on show at the The Old Selfridges Hotel until March 25 - are beautiful and take a conceptual view towards some of the labels held in the Womens Designer Galleries; Alexander McQueen, Gareth Pugh, A.F. Vandevorst, Rick Owens, Dries Van Noten and Comme des Garçons.
Much like Rankin's Ten Times Rosie, each film takes on a completely different look and atmosphere taking influence from the highly stylised collections held in the Womens Designer Galleries. The Alexander McQueen film, Obscure Desires by director Dustin Lynn gets up close to the insect-like texture of the McQueen designs and Mornlight by director Christopher Doyle for Dries Van Noten is a hazy film set to a meandering piano soundtrack. The brief for the films was kept very open, but for just that there was a strong female character at their centre. My personal favourite is the Rich Owens film below with its dark crisp crystal imagery and operatic soundtrack.
"Rick Owens film is a homage to his partner - her perfume is diffused into the room," where the film is shown says Curator Emma Reeves.
See all the films on Selfridges.com and head down to Selfridges London where each film is being shown above a day bed on which visitors are asked "to spend time lounging," set designer Simon Costin said today. "It's a big ask in this day and age." I'll definitely be spending some time there!
The Film Project is on show at The Old Selfridges Hotel (Orchard Street Entrance of Selfridges London) until March 25.