And who better to start/kick off/keep the marathon going than The Official Time Keeper of the London 2012 Olympic Games OMEGA? I do love a bit of slo-mo and this new advert - which you can get a sneak preview of below before it's released on our TV screens this Friday - has it all.
Olympic hopefuls U.S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis and U.S. sprinter Tyson Gay among others rock out to the Rolling Stones' Start Me Up! There's everything you could want from an Epic Ad; slow motion walking out into a stadium, the splashing of water and the focus on each individual droplet as well as the last calming breath before the start of a race all climaxing in the firing of the starting gun. EPIC.
Check out the 60-second commercial below and click here to see more Epic Ads.